Hej Hej Sverige is a part of UR which is a public service broadcasting company providing educational content on Swedish radio and television.

The brief consisted in doing a complete rebranding of Hej Hej Sverige, including guidelines for the six different formats that they have for their content on different platforms. 

I was the animator and part of the graphic design team in the project. Our aim was to create a visual identity that was coherent and recognizable – a vivid identity that can be the framework for both playful and serious topics.